BT customers have been warned

BT customers have been warned they may notice something a bit different about one of the company's services very soon.

BT Wi-Fi to take on the EE name

The telecommunications giant is making changes to its BT Wi-Fi hotspot product. BT Wi-Fi will now be rebranded as EE WiFi, with a new look introduced.

One of the first big steps

This rebranding is part of a larger plan by BT to move away from the long-running BT name on consumer products.

BT Wi-Fi offers free and premium connectivity

BT Wi-Fi offers people free and premium online connectivity for their phones and other gadgets. Existing BT Broadband customers can connect to BT Wi-Fi hotspots at no extra cost, while non-customers have to pay one-off hourly or daily rates.

Cosmetic changes only

Fortunately, this rebranding appears to be purely cosmetic, with no changes to the actual BT Wi-Fi service. Existing usernames and passwords will still work, so there should be no disruption for customers.

Notice warns customers in advance

A notice has been issued to BT customers, alerting them to the upcoming name change. According to ispreview.co.uk, the notice states that the BT Wi-Fi network is becoming EE WiFi. It reassures customers that their existing usernames and passwords will remain valid, and that they can connect to the "EE WiFi" network in the same way they currently use "BTWi-fi."

BT plans to make EE its flagship brand

In April, BT announced its plans to make the EE name its flagship brand for consumer products, while the BT name will primarily focus on the business and enterprise side. More details about this rebranding strategy are expected to be unveiled later in the year.