Teen Sensation Luke Littler Could Become First £40 Million Darts Player

Despite losing in the world final, 16-year-old Luke Littler is predicted to rake in a massive £40 million from brand deals. His incredible talent and recent surge in popularity have made him a hot commodity in the industry.

Record Viewership and New Fans

Luke Littler has attracted record viewership for darts, with 2.32 million people tuning in to watch his semi-final win against Rob Cross - a staggering 165% increase from last year. Last night, over a million more viewers watched as he bravely lost 7-4 to Luke Humphries in the world final.

Big Money Potential

Despite the loss, Littler has already earned £200,000 in prize money and could easily command six-figure fees for new sponsorships. Brands like German Doner Kebab and Selco the builders' merchants are among those who could be interested in partnering with him. Experts estimate that by 2044, Littler could have made up to £40 million, factoring in inflation.

Advice for the Rising Star

As the money starts flowing in, sports PR expert David Alexander advises Littler to stay focused on his sport and surround himself with good people. Alexander emphasizes the importance of authenticity and caution in choosing endorsement deals, urging Littler to work with brands that align with his values and beliefs.

An Impressive Journey

Luke Littler's journey to the world final has been nothing short of remarkable. From demolishing childhood heroes to gaining a massive following on Instagram, he has captured the hearts of fans around the world. Although he may not have won the championship, his talent and down-to-earth personality have made him a force to be reckoned with in the darts world.

Additional reporting by Ashley Armstrong