Queues Around the Block

Hundreds of fans of social media stars KSI and Logan Paul have lined up outside the London Prime store for the opportunity to win a solid gold bottle worth £405,000. The duo recently opened two separate stores in London and New York to celebrate the sale of one billion bottles of their soft drink, Prime.

Crack the Code

Inside each store, there is a 24 karat solid gold bottle of Prime valued at £405k. To win the bottle, fans must crack a code on a bulletproof case that houses the precious item. Entrants have 20 seconds to input a six-digit code, and if no one guesses it correctly within 48 hours, the bottle will be destroyed in a vat of molten lava.

The Design

The bulletproof case that holds the golden bottle was designed by former NASA engineer Mark Rober. It features a vat of molten lava beneath the bottle, set at a temperature of 1,093C, which is necessary to melt the 24k solid gold.

Golden Paraphernalia

The London Prime store is adorned with various gold-themed decorations, including references to KSI and Logan Paul's boxing careers. There is even a pair of gold trainers on display.

KSI's Arrival

KSI made a grand entrance at the London store, arriving in a gold ambulance. He carried a gold briefcase containing the coveted bottle of Prime, which he then placed in the glass case for contestants to attempt to crack the code. KSI's all-black ensemble perfectly complemented the gold theme of the event.

Prime in the Sports World

Prime is not just a soft drink; it is also the official hydration partner of top sports organizations such as the UFC, Arsenal, Barcelona, and Bayern Munich.

For Those Who Don't Win

Fans who are unable to win the solid gold bottle still have the opportunity to purchase a plastic version.