Holy crap, I never thought I'd see the day. After covering boxing for 12+ years (and losing way too many dollars betting on underdogs), I'm watching Canelo Alvarez potentially setting up what might be the defining fight of his generation.

The man just told me with that trademark half-smile that his potential super-fight with Terence Crawford could be the biggest of his career. Bigger than Mayweather. Bigger than the GGG trilogy that had me screaming at my TV until my neighbors threatened to call management.

Remember When Floyd Schooled Him?

Back in 2013, a baby-faced Canelo got a boxing lesson from Floyd Mayweather that still haunts highlight reels. I was at a sports bar in Phoenix that night, and the place went from rowdy to funeral-quiet as Floyd dismantled the Mexican star. That fight sold a ridiculous 2.2 million pay-per-views and raked in about £110 million.

But Canelo learned. God, did he learn.

The GGG Wars Changed Everything

Then came the Golovkin saga. Three fights that transformed both men and netted nearly 2 million PPV buys and a staggering £230 MILLION in box office money alone. I interviewed a boxing promoter after their second fight who just shook his head and said, "This is why we put up with all teh nonsense in this sport."

Now at 34, Canelo's looking at Crawford as potentially bigger than both.

Wait... Netflix Is Doing What Now?

The streaming giant that brought us that bizarre Tyson-Paul spectacle (which somehow pulled in 100 million viewers despite being... well, what it was) is likely hosting this super-fight in September.

Canelo's immediate focus remains on William Scull this weekend in Riyadh. It's his first fight outside North America—something I've been nagging him about for years during press conferences.

"I'm focused 100 per cent on this fight but it's something I always dreaming in my life," he told me, that English still charmingly imperfect after all these years in the spotlight.

The UK Dream That Won't Die

Listen. I've been covering Canelo since he was fighting at 154 pounds with red hair and freckles looking like someone's angry Irish cousin. One thing he's mentioned consistently is wanting to fight in Britain.

"For sure for me would be crazy to go there and fight in front of everybody there. I actually like it a lot," he said, leaning forward slightly as we talked.

My colleague bet me $50 last year that Canelo would never fight in the UK. Looking increasingly like I'll be collecting on that one.

The Road Not Taken (Sorry, Jake Paul)

Interestingly, Canelo walked away from a potential Jake Paul payday to sign a four-fight deal with Turki Alalshikh instead. Paul's now facing Julio Cesar Chavez Jr. on June 28—a fighter Canelo handled rather easily back in 2017.

When I asked about the Paul situation, Canelo just smiled and said, "I'm very happy. Things happen for a reason and I'm happy with this and I'm gonna enjoy it as much as I can."

Translation: I'm not fighting social media stars when I can face actual boxers. Can't blame him.

The IBF Belt Situation

There's also the chance to reclaim the IBF belt he had to give up last year. If he manages that, we're looking at a true undisputed 168lb championship fight with Crawford.

Imagine that. A 37-year-old Crawford moving up to face prime Canelo for all the marbles.

I've covered over 200 major fights in my career, and this one makes me feel like a rookie again. September can't come fast enough.