I've been watching Sky's deals like a hawk since 2018 (my partner thinks I'm obsessed, but whatever). This morning I spotted something that made me do a double-take. They're offering what they're calling their "lowest ever price" on a TV and broadband package.

For about £1.15 a day – or £35 a month if you're not into the whole daily breakdown thing – you get their Full Fibre 300 broadband AND a TV package that includes Netflix. Not bad at all.

Wait... is this actually a good deal?

Listen. I've seen enough "special offers" from telecoms companies to last a lifetime. Most of them are just the same old packages with flashy new names. But this one caught my attention because they're actually doubling teh internet speed for the same price.

You'd normally get their 150Mbps package at this price point. Now they're giving you 300Mbps – which means downloads that are twice as fast.

No satellite dish required either. Thank god.

The Netflix thing isn't just marketing fluff

They're including a Netflix Standard with Ads membership (worth about £60 a year) and Discovery+ Basic (another £48 yearly). So that's roughly £108 of streaming services thrown in.

I texted my brother-in-law who works in telecoms about this deal. His response: "That's actually decent value if you're not already tied into something else."

The Netflix plan does have ads (ugh), but you still get Full HD quality and can watch on two devices at once. And you can always pay the difference to upgrade to ad-free if the commercials drive you nuts like they do me.

Small print that might trip you up

Of course there's a catch. Isn't there always?

This deal is only available to new Sky customers. So if you're already with them, you're out of luck. (I spent 45 minutes on the phone last year trying to get a "new customer" deal applied to my existing account. Never again.)

Also, while Sky says this package is "available to 55% of UK homes," that means nearly half of us can't get it. I'd bet £20 that includes most rural areas where people are stuck with prehistoric internet speeds anyway.

The real-world breakdown

You're looking at:

• Full Fibre 300 broadband (300Mbps average speeds)
• Sky Stream box that plugs into your TV
• Sky Essential TV channels including Sky Atlantic (hello, House of the Dragon!)
• Netflix Standard with Ads
• Discovery+ Basic

It's a 24-month contract at £35 monthly with zero upfront fees. That works out to about £420 per year.

And if you add Sky Cinema, you apparently get free cinema tickets every month. Though I've fallen for that kind of "free" add-on before adn ended up spending way more than I saved.

Is it worth jumping ship for?

I'm currently paying Virgin about £45 a month for roughly the same package (though I get faster internet but fewer channels). So this does look tempting...

The package is called "Essential TV & Full Fibre 300 Broadband" and you can find it on Sky's website if you want to check it out yourself.

Just remember that these prices might change – they always do right after I publish something about them. Murphy's Law or something.

Do your homework before signing anything. I once impulse-purchased a TV package in 2020 and spent the next 18 months regretting it every time I paid the bill.