Amazon's Popular Voice Assistant Gets an Exciting Upgrade

Amazon has recently announced a major update to its Fire Stick, the popular streaming device. The highlight of this update is the significant improvement to Amazon's voice assistant, Alexa. With the upcoming update, Alexa will be able to recommend movie titles and TV shows to users through conversation, eliminating the hassle of endless scrolling and app hopping.

Say Goodbye to Overwhelming Choices

One of the biggest benefits of the new update is that it reduces the overwhelming number of options users typically see on their screens. This feature, called "movie blindness," aims to prevent users from feeling overwhelmed by the vast array of choices available. During a demo, the Fire TV team asked Alexa to find "animated movies that are free to watch" and even asked for recommendations on movies that should have won an Oscar but didn't.

Personalized Recommendations Based on Conversations

Alexa will also become more personalized by learning about users' preferences through conversations. If a user is not a fan of romantic comedies or horror movies, Alexa will take note and avoid suggesting them in the future. To enhance its movie-buff knowledge, Amazon is using IMDb, one of the internet's most popular movie and TV rating websites, as a source of information. IMDb was acquired by Amazon in 1998 for a staggering $55 million (£44 million).

Added Features for a Better Streaming Experience

In addition to the enhanced Alexa capabilities, the Fire Stick update includes other exciting features. Users will be able to pin digital sticky notes, access music apps, and view weather, calendar, and reminder widgets directly on their TV screens. Furthermore, customers can now use their Fire Stick to interact with their Ring doorbell devices.

With Amazon's new Fire Stick update, users can expect a smarter, more personalized streaming experience. Say goodbye to endless scrolling and say hello to Alexa's helpful recommendations.